Dominance of Apple over PC

There have been plenty different Apple vs. PC computers commercials that tell the viewers that Apple is way better than PC. These commercials have been airing for quite sometime now and I believe they are a persuasive advertisement because they compare different aspects between Apple and PC in every commercial and the results are always the same, Apple is better. These advertisement take the appeal of dominance because in every Apple vs PC commercial Apple basically tells everyone "We are better in everyway." Apple uses characteristics of style, saying how their products aren't slow and that they have more programs than PC. It also grabs the audience attention by having a famous actor represent Apple while they have some random, nerdy looking man represent PC. http://www.youtube.com/watch?v=FxOIebkmrqs